+<\/sup>\u201d strategy, JETOUR has multiplied energy pathways, enriched its product\u00a0lineup, and built a global presence\u2014shaping an\u00a0unique brand with dual roles as a\u00a0vehicle manufacturer and a travel lifestyle service provider.<\/p>\n\u00a0<\/b><\/strong>Sticking to \u201cTravel<\/b><\/strong>+<\/b><\/sup><\/strong>\u201d Strategy to Meet the Mass Market<\/b><\/strong><\/p>\nStarting off with the\u201cTravel+<\/sup>\u201d, to break away from the conventional SUV market was JETOUR\u2019s long-term strategy. This approach allows the brand to stand out in a crowded segment while addressing real travel needs both in China and overseas. Since embarking on its global journey in 2019, JETOUR has expanded its presence to 100 global markets\u00a0across the Middle East, Africa, Central and South America, Asia-Pacific, and the CIS. This growth is backed by a network of more than 2,000 sales and service outlets.\u00a0In just eight years, JETOUR has achieved cumulative global sales exceeding 2.15 million vehicles. Notably, it is the only automotive brand to have surpassed 2 million cumulative sales within seven years of its founding.<\/p>\n\u00a0<\/b><\/strong><\/p>\nDevelop The Light Off-<\/b><\/strong>r<\/b><\/strong>oad <\/b><\/strong>SUV<\/b><\/strong>\u00a0<\/b><\/strong>i<\/b><\/strong>nto <\/b><\/strong>A<\/b><\/strong>\u00a0Global Blockbuster<\/b><\/strong><\/p>\nWhile accelerating its global footprint, JETOUR honed in\u00a0the light off-road\u00a0SUV segment. In markets like\u00a0the Middle East and Africa, where vehicles are expected to handle both city streets and unpaved roads, this strategic focus meets a clear and growing demand\u2014setting JETOUR apart through distinct design and precise market targeting.<\/p>\n
In 2025, JETOUR achieved sales of\u00a0over 70,000 vehicles in the Middle East, ranking first\u00a0among Chinese brands and third\u00a0overall in the SUV market. The T Series leads the light off-road\u00a0SUV segment in key markets such as the UAE and Qatar. Building on\u00a0this success in\u00a0the Middle East, JETOUR continues to expand its global presence. The brand also holds the top position in the light off-road SUV segment\u00a0in other strategic markets, including Chile, Egypt, and Bahrain. In response to the\u00a0global shift toward\u00a0new energy, JETOUR has introduced\u00a0its hybrid technology (i-DM) under the \u201cTravel+ Product\u201d strategy. By deeply integrating hybrid systems with off-road capability, JETOUR\u00a0has pioneered\u00a0a new technical pathway: Travel+ Hybrid Off-Road.<\/p>\n
\u00a0<\/b><\/strong>From Vehicle Manufacturing to Lifestyle <\/b><\/strong>Advocating<\/b><\/strong><\/p>\nEight years of steady progress have delivered both sales growth and brand influence. More importantly, the ecosystem development of \u201cTravel+<\/sup>\u201d has revealed JETOUR\u2019s key to global breakthroughs.<\/p>\nGuided by its\u201cTravel+<\/sup>\u201dstrategy, JETOUR connects with users through shared passions like \u00a0sports, music, and fashion, organizes multiple global fan festivals that build genuine brand affinity. \u00a0Alongside this community focus, JETOUR is embedding ESG principles into its global journey. This includes partnering with the Cheetah Conservation Fund (CCF) on \u201cThe Return of the Cheetah\u201d initiative, as well as supporting educational and environmental programs in countries such as Saudi Arabia, Qatar, Iraq, Kazakhstan, etc. Through these efforts, JETOUR actively integrates into and contributes to local communities worldwide.<\/p>\nOver the past eight years, JETOUR has grown\u00a0with its user-inspired \u201cTravel+<\/sup>\u201dstrategy. Looking ahead, the brand will stay committed to its user-centered path by leveraging its proprietary technology, strengthening its foothold in the Middle East as a global springboard, and advancing precise localization. This strategy enables JETOUR to meet diverse mobility needs worldwide and enter a new stage of global growth.<\/p>\n<\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"CHINA \u2014 (ARAB NEWSWIRE) \u2014 Over the past eight years, the global auto industry has undergone major change. Some brands hesitated between ICE and new energy, as of missing their key turning points. Others went all-in on electrification, spreading bets across many segments. However, JETOUR chose a different path. By staying committed to its \u201cTravel+\u201d […]<\/p>\n","protected":false},"author":3,"featured_media":10381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,107],"tags":[2735,2736,2737],"class_list":{"0":"post-10380","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-middle-east","8":"category-middle-east-ar","9":"tag-jetour-global-expansion","10":"tag-jetour-middle-east-market","11":"tag-jetour-travel"},"_links":{"self":[{"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/posts\/10380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/comments?post=10380"}],"version-history":[{"count":0,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/posts\/10380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/media\/10381"}],"wp:attachment":[{"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/media?parent=10380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/categories?post=10380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ksanewsroom.com\/en\/wp-json\/wp\/v2\/tags?post=10380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}