Welcome to the Business of Sports newsletter. It’s F1 week here, and Audi has just confirmed our earlier scoop that it will be taking over 100% of Switzerland’s Sauber Group’s F1 team ahead of 2026. If you aren’t yet signed up to receive this newsletter, you can do so here.
Hi, it’s Giles. I’m visiting the F1 Grand Prix in Jeddah, following our Bloomberg Power Players event with Asharq. You know when people come back from their travels and say “you won’t believe how fast it’s changing,” and you nod and go back to daydreaming about which sports streaming package is…
